In 2007 adidas launched a new clothing series called “Black & White”. In search of an equivalent partner in music business, Modernsoul found “Tiefschwarz”.
The concept which Modernsoul created for that partnership includes sponsor and promotion activities all over the world during the Tiefschwarz “Black Musik” tour. In 2007 Tiefschwarz celebrate their 10th anniversary with that worldwide tour and the release of their new mix compilation on their own label Souvenir.
Watch adidas clip